The DSP makes the decision to buy for an advertiser based on a number of parameters- price, data, context, placement- all faster than you can blink your eyes.
The good news for CIOs is that a growing amount of vendor investment has been drawn to this market, which Gartner has named Data Center Infrastructure Management. nlyte software, for example, provides a modeling, monitoring, and management suite for understanding power and cooling in a data center and optimizing placement and configuration of racks and servers.
For more granular data specifically about professionals with a graduate degree, look at job placement rates for recent graduating classes at the schools to which you are considering applying.